Posts on Mar 2015

Harriet Wakelam - Head of Customer Experience, Medibank

What can I look forward to at the Customer 360 Symposium 2015 #CS360?

Harriet Wakelam, Head of Customer Experience at Medibank, shares the things she is looking forward to at the Customer 360 Symposium 2015.

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Mark Abay - Content Director, Ashton Media

Agenda for the Customer 360 Symposium 2015 #CS360

Discover how to reach, engage and delight your most profitable customers at the Customer 360 Symposium 2015, Hunter Valley, Sydney. See the agenda here:

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Robert Holliday - VP Enablement Service - Greater Asia, Sitecore

Highlights from the Digital Survivor Series: Gavin Heaton on ‘The New Consumerverse’

How can marketers influence the customer experience ahead of the buying curve? Gavin Heaton, Digital Survivor webinar presenter explains here:

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Gavin Stewart - Marketing Director, Ashton Media

Data-driven marketing technologies and their role in modern marketing – part 3

Keynote speaker Travis Wright shares his insights and a number of great tools in part 3 of his presentation on data-driven marketing technologies.

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Mike Wittenstein - Founder and Managing Principal, Storyminers

Intelligent Experiences: where CX meets Tech

How can the principles of Intelligent Experience help you develop better, higher-delight customer experiences that are more profitable at the same time?

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Gavin Stewart - Marketing Director, Ashton Media

Data-driven marketing technologies and their role in modern marketing – part 2

Keynote speaker Travis Wright shares insights on the marketing stack, the data layer, tag management, graph search, personalisation and more.

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Mark Abay - Content Director, Ashton Media

Ad Tech industry losing sight of the consumer, needs disclosure

The ad tech industry has become increasingly fragmented and has lost its focus on consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust. (This post is by Eileen Yu and was originally published on ExchangeWire)

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Robert Holliday - VP Enablement Service - Greater Asia, Sitecore

B2B vs B2C – Are consumer marketers smarter spenders?

Are B2B marketers getting a raw deal, or is there an inherent difference in the mindset between B2B and B2C marketers? Our survey results may surprise you.

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