Posts on Dec 2015

Tom McCann - Senior Analyst, Forrester Research

Companies are failing at delivering on their promise of a true omni-channel experience

2015 CX Forum

If the 2015 Customer Experience Forum highlighted one point, it was that siloed organisational structures are to blame for many companies missing the mark when it comes to omni-channel experiences, says Forrester’s Tom McCann.

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Adam Novak - Head of Customer Experience, NIB Health Funds

Leveraging positive feedback to improve the customer journey

Focus on the positive when it comes to your customer feedback, says nib’s Adam Novak. The results have the power to impact your entire business and the customer journey.

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Mark Abay - Content Director, Ashton Media

Will programmatic really take on the job of content creation?

Robot

Edge’s Richard Parker says no but others disagree. We wade into the unknown future of the relationship between programmatic and content marketing.

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Mark Abay - Content Director, Ashton Media

In five years time our data could be more valuable than our 620 store real estate portfolio

Phone in store

7-Eleven is proof positive that building a data strategy can add untold value to your business.

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Mark Abay - Content Director, Ashton Media

Top 7 takeaways from the 2015 Data Strategy Symposium

Top 7 takeaways

With three action-packed days of data strategy chat to reflect on, we’ve put together this cheat sheet of the top seven takeaways.

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