Next week’s Programmatic Summit is a must attend and here’s why.
2016, appnexus, doubleclick, expedia, google, programmatic, vic walia
Will the attraction of Super Bowl advertising be usurped by the opportunities programmatic TV has to offer in the coming years? Rocket Fuel’s JJ Eastwood asks the question.
jj eastwood, programmatic, programmatic tv, rocket fuel
Customer experience professionals are in the business of finding and fixing the pain points of customers, but what about theirs? We take a look at the challenges keeping our CX pros awake at night.
CX, medibank, nib, officeworks, optus
Better targeting and ads delivered programmatically can lead to a better online experience for consumers and advertisers says Dave Osborn from AppNexus.
appnexus, dave osborn, programmatic
Customer experience expert Kerry Bodine says even companies already implementing CX initiatives are aware there’s some way to go and it’s an ongoing quest that isn’t likely to be ‘solved’ anytime soon.
customer experience, CX, forrester, kerry bodine