Posts on Apr 2016

Grant Pattison - Senior Manager, Marketing & Sales Technology, IAG

The marketing technologist enters the CX fold

Grant Pattison

IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.

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Nicole Stirling - Marketing Director, Sitecore Australia and New Zealand

‘Be Present, Not Perfect’ – 14 top quotes from Customer 360

Sitecore’s Nicole Stirling recounts the top moments from the Customer 360 Symposium.

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Mark Abay - Content Director, Ashton Media

Customer experience in times of crisis

Khaled Akl

Khaled Akl experienced first-hand the importance of having a CX crisis management plan while overseeing operations for Unilever during the Arab Spring.

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Mark Abay - Content Director, Ashton Media

How customer experience is helping News Corp to connect

Kristen Haynes

With changing consumer habits and a shifting business model, could customer experience be News Corp’s secret weapon?

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Mark Abay - Content Director, Ashton Media

The top five takeaways from the 2016 Customer 360 Symposium

Harriet Wakelam at the 2016 Customer 360 Symposium

From choosing CX KPIs to defining them and understanding how your contact centre fits into the equation, we take a look at the top five takeaways from this year’s symposium.

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Lindsay Rogers - Business Director, Chello

5 things from SxSW that will impact customer experience

Chello’s Lindsay Rogers fills us in on five things from SxSW that will impact the relationship a customer has with a brand in the future.

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