Programmatic advertising seems to be getting the blame for much of the digital industry’s ills. Publicis Media’s Lynn Chealander says the technology is the answer, not part of the problem.
bots, fraud, programmatic, transperancy, viewability
Will ad blockers kill the online advertising model or are they simply the disruption programmatic needs to take it to the next level?
ad blocking, appnexus, IAB, online, programmatic
Don’t get so caught up in the magic of programmatic technology that you forget about the creative, says The Hallway’s Pascal Winkler. It’s the last great differentiator in the programmatic age.
agencies, creative, programmatic
In a climate proliferated by “vapourware” and incoherence, the conversation around programmatic needs to be disrupted says GroupM’s Timothy R. Whitfield.
digital, groupm, programmatic, vapourware