The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.
debate, full stack, groupm, programmatic, pure play, tim whitfield
An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.
brands, in house, pernod ricard, programmatic, wine
It pays to do your due diligence and ask lots of questions, even the seemingly silly ones when shopping for tech solutions says consultant Dirk Ullrich.
consultant, partner, programmatic, vendor
Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?
ad tech, CRM, martech, programmatic