Posts on Jul 2016

Mark Abay - Content Director, Ashton Media

Full stack technology the winner of the first GroupM Digital debate

GroupM Digital Debate

The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.

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Mark Abay - Content Director, Ashton Media

Pernod Ricard Winemakers take a big seat at the programmatic table

Pernod Ricard Winemakers

An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.

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Dirk Ullrich – Consultant

How to find the perfect tech partner

Partners

It pays to do your due diligence and ask lots of questions, even the seemingly silly ones when shopping for tech solutions says consultant Dirk Ullrich.

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Mark Abay - Content Director, Ashton Media

What the heck is MarTech?

MarTech

Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?

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