Customer experience is the result of a delicate balancing act of technology, people and culture says
Richard Burns, General Manager Customer Experience and Technology at Aussie.
Aussie, customer experience, CX
MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.
david fisher, martech, sky
As an online business, customer experience can be your worst nightmare or your greatest opportunity.
customer experience, customer journey, customer journey mapping, CX, digital touch points, map customer journey, online conversations, Traction Digital, useful data, using customer data
Working with NPS is an ongoing mission, even for businesses that have an established program, says Craig James, Associate Director, Customer Experience and Insights at Optus.
Craig James, CX, NPS, optus
The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.
martech, may petry, programmatic, vendor selection
Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.
customer experience, digital marketing, ecommerce, marketing automation