Posts on Oct 2016

Richard Burns – General Manager Customer Experience and Technology at Aussie

The customer experience balancing act

CX balancing act

Customer experience is the result of a delicate balancing act of technology, people and culture says
Richard Burns, General Manager Customer Experience and Technology at Aussie.

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David Fisher – Head of Digital at Sky Media

How MarTech fits into the broadcasting mix

MarTech in the broadcast mix

MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.

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Haley Doel - Senior Marketing Specialist, Traction Digital

How to have meaningful conversations with online customers

customer journey mapping

As an online business, customer experience can be your worst nightmare or your greatest opportunity.

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Craig James – Associate Director, Customer Experience and Insights at Optus

Where are Australian businesses at with NPS?

NPS

Working with NPS is an ongoing mission, even for businesses that have an established program, says Craig James, Associate Director, Customer Experience and Insights at Optus.

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May Petry - Vice President, Marketing, Digital, Hewlett-Packard Enterprise

MarTech: Don’t get distracted by shiny objects

MarTech

The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.

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Haley Doel - Senior Marketing Specialist, Traction Digital

Shopping in the digital age: Creating a seamless experience

Phone in store

Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.

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