Posts on Dec 2016

Mark Abay - Content Director, Ashton Media

The intersection of data and marketing

Electricity

A marketing analytics platform has dramatically changed the way Energy Australia wrangles its data says Kier Draven.

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Haley Doel - Senior Marketing Specialist, Traction Digital

Delivering Real World Value With Marketing Automation & Customer Journey Mapping

As the world continues to adopt more automated and technology-assisted processes across all industries, we need to make sure we don’t lose sight of the customer and recognise that delivering customer value is the return path to delivering business value.

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Mark Abay - Content Director, Ashton Media

Driving member acquisition through MarTech

Andrew Savage

Marketing technology has revolutionised the sales approach of this health and lifestyle club chain with surprising results.

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Mark Abay - Content Director, Ashton Media

Automation in the hands of a learner driver will destroy your brand

Marketing Tech Symposium Rob Brown

Rob Brown, head of digital at global education provider Navitas, says businesses that don’t know how to truly utilise marketing automation platforms are playing a dangerous game with their brand.

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