Posts on May 2017

Allen Qu

Searching for China’s digital consumer

promo2china_china-digital-media-1024x445-2000x700

Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.

Read More
Stephen Drummond

Understanding the Foreign-Local Brand Dynamic in China

Shanghai-Tower_Gensler_dezeen_ban

Global marketers can no longer rely on “foreignness” adding premium values. But in some categories, health and safety concerns have seen a comeback in foreign brand relevance.

Read More