Posts by Brooke

Brooke is the former editor of Encore and B&T Magazines. She is a writer, producer and marketing communications consultant.

Brooke Hemphill

Millennials V Gen X: Bridging the agency generation divide

Millennials

With Baby Boomers on the fast track to retirement and Gen X a smaller subset of the population than the generations before and after them, Gen X and millennials will soon be required to work together as equals.

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Brooke Hemphill

The shifting competitive set

Management consultancies

Agencies are facing competition from every direction as the competitive set shifts but are they about to be put out of business by management consultancies and professional services firms?

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Brooke Hemphill

How do we achieve diversity in adland?

Diversity - an agency issue

We know there’s a problem with diversity in adland – one that extends beyond gender equality. So what can we do to effect change?

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Brooke Hemphill

The on-going evolution of the agency business model

Agency business model

Is the business model of today’s agencies broken, cracked or simply going through the next phase in a constant evolution?

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Brooke Hemphill

Today’s agencies go under the microscope at the Agency Leaders Symposium

Agencies under the microscope

We give you a preview of the inspiring and well thought-out program for the 2016 Agency Leaders Symposium.

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