Posts by Christian Bartens

Christian’s professional passion is data and how it can be used to shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, Christian established Datalicious, a new breed of performance agency that strives to makes data accessible to non-analysts and to provide actionable insights to marketers.

Christian Bartens - CEO & Founder, Datalicious

Privacy is dead. Technology killed it.

Privacy is dead. Technology killed it.

For marketers, you could argue that technology has created a paradise that was once only dreamed of. But what do consumers think?

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Christian Bartens - CEO & Founder, Datalicious

Media attribution: Optimising digital marketing spend in financial services

Optimising digital marketing spend financial services

How do you allocate media budgets across channels to maximise overall ROAS with a limited budget? A study by Datalicious answers that question. Get it here:

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