Posts by Dan Fergusson

Dan Fergusson has been in the research technology industry for almost 4 years, driving client development for Insight Communities, VC Surveys & Discussions and most recently leading efforts for Sports Fan Councils. With a solid background in the media and entertainment space, Dan has experience consulting publishing giants, broadcasters, sports leagues and venues on how to monetize their advertising research and connect with the audience to improve marketing strategies. In Australia he is responsible for the aforementioned industries in addition to consulting Public Affairs, Consumer Goods and Health organisations with their stakeholders. Dan has an Honors Bachelor of Commerce specialized in Strategic Marketing from McMaster University, a Professional Certificate in Strategic Marketing Management from the Schulich School of Business at York University and is currently pursuing his Certified Market Research Professional Designation from the University of Georgia and MRIA.

Dan Fergusson - Director of Business Development, Vision Critical

Storytelling, Customer Engagement & Loyalty

customer-love

How do you best involve customers in the creation of your businesses’ story in order to drive increased brand loyalty and customer trust – and ultimately the maximum monetisation of your corporate assets?

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Hi *|FNAME|*, some recommended articles for you


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Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.


See what sponsors thought of the Customer 360 Symposium 2015

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Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016