Dan Fergusson has been in the research technology industry for almost 4 years, driving client development for Insight Communities, VC Surveys & Discussions and most recently leading efforts for Sports Fan Councils. With a solid background in the media and entertainment space, Dan has experience consulting publishing giants, broadcasters, sports leagues and venues on how to monetize their advertising research and connect with the audience to improve marketing strategies. In Australia he is responsible for the aforementioned industries in addition to consulting Public Affairs, Consumer Goods and Health organisations with their stakeholders. Dan has an Honors Bachelor of Commerce specialized in Strategic Marketing from McMaster University, a Professional Certificate in Strategic Marketing Management from the Schulich School of Business at York University and is currently pursuing his Certified Market Research Professional Designation from the University of Georgia and MRIA.
How do you best involve customers in the creation of your businesses’ story in order to drive increased brand loyalty and customer trust – and ultimately the maximum monetisation of your corporate assets?