Posts by Dan Robins -

With more than seven years experience in media, Dan is currently leading Australia's only agency programmatic trading desk built specifically for a single client, as well as consulting the wider OMD client base on data, technology and performance media strategies.

Dan Robins - Head of interactive, OMD

Let’s take attribution out of the too hard basket

24-05-2016-main

Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.

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