Posts by Grant Pattison -

Grant Pattison is responsible for establishing and driving the technology vision for marketing & sales across IAG Commercial, facilitating and delivering technology-enabled marketing and sales solutions that generate value outcomes for customers, partners and employees across brands such as CGU, NRMA, RACV, WFI & Swann Insurance. His role is accountable for the business ownership of Salesforce.com and its measured success achieved through the application of technical business processes to support sales account and pipeline management.

Grant Pattison - Senior Manager, Marketing & Sales Technology, IAG

The marketing technologist enters the CX fold

Grant Pattison

IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.

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