Posts by Haley Doel -

Haley is a Senior Marketing Specialist at Traction Digital, a subsidiary of IPMG Group, the largest privately owned marketing communications company in the Southern Hemisphere. Haley is responsible for managing Traction Digital's marketing and branding initiatives, creating relevant and engaging content delivered using modern marketing technology platforms.

Haley Doel - Senior Marketing Specialist, Traction Digital

Delivering Real World Value With Marketing Automation & Customer Journey Mapping

As the world continues to adopt more automated and technology-assisted processes across all industries, we need to make sure we don’t lose sight of the customer and recognise that delivering customer value is the return path to delivering business value.

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Haley Doel - Senior Marketing Specialist, Traction Digital

How to have meaningful conversations with online customers

customer journey mapping

As an online business, customer experience can be your worst nightmare or your greatest opportunity.

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Haley Doel - Senior Marketing Specialist, Traction Digital

Shopping in the digital age: Creating a seamless experience

Phone in store

Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.

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