Posts by Mark Kessler

Mark Kessler is a senior executive digital professional with more than 20 years of both client-side and agency experience with a strong focus on digital strategy, innovation, customer-centered design (CCD), design thinking, agile & lean methodology, online acquisition, product design & development, customer lifecycle management, mobile, tablet & online platforms, social media and ultimately overall customer experience.

Mark Kessler - Head of Digital Strategy and Product Development, IAG

How start-up principles can revolutionise your organisation’s customer experience

Startup

Companies need to think lean and efficient if they want to provide first class customer experience says Mark Kessler, Head of Digital Strategy & Digital Product Development at IAG.

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