Posts by Mark Abay

Mark is Content Director at Ashton Media. It's his job to create interesting and engaging conference programs that stretch the thinking of our attendees. Mark works closely with our industry advisors to ensure the conference content is aligned with the needs and interests of our audiences.

Mark Abay - Content Director, Ashton Media

The 2017 Programmatic Summit: A Preview

Programmatic Summit

The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at this year’s event.

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Mark Abay - Content Director, Ashton Media

The 10 top programmatic trends of 2017

Ahead of this year’s Programmatic Summit, we spoke to the experts to find out the top trends in programmatic you can expect in the coming year.

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Mark Abay - Content Director, Ashton Media

The intersection of data and marketing

Electricity

A marketing analytics platform has dramatically changed the way Energy Australia wrangles its data says Kier Draven.

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Mark Abay - Content Director, Ashton Media

Driving member acquisition through MarTech

Andrew Savage

Marketing technology has revolutionised the sales approach of this health and lifestyle club chain with surprising results.

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Mark Abay - Content Director, Ashton Media

Automation in the hands of a learner driver will destroy your brand

Marketing Tech Symposium Rob Brown

Rob Brown, head of digital at global education provider Navitas, says businesses that don’t know how to truly utilise marketing automation platforms are playing a dangerous game with their brand.

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Mark Abay - Content Director, Ashton Media

Top 10 insights from the 2016 Marketing Technology Symposium

Marketing Tech Symposium opening keynote

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.

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Mark Abay - Content Director, Ashton Media

The purchase funnel is dead

Andy Lark

The marketing funnel is obsolete and marketers who don’t realise this are kidding themselves, Andy Lark told the 2016 Marketing Technology Symposium.

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Mark Abay - Content Director, Ashton Media

Full stack technology the winner of the first GroupM Digital debate

GroupM Digital Debate

The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.

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Mark Abay - Content Director, Ashton Media

Pernod Ricard Winemakers take a big seat at the programmatic table

Pernod Ricard Winemakers

An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.

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Mark Abay - Content Director, Ashton Media

What the heck is MarTech?

MarTech

Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?

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