Posts by Pascal Winkler –

Pascal Winkler is leading the 'Connect' offering at The Hallway which includes everything from PR and social media to SEM and Programmatic.

Pascal Winkler – Strategist, Head of Connect at The Hallway

Creative in the age of programmatic

Online Advertising

Don’t get so caught up in the magic of programmatic technology that you forget about the creative, says The Hallway’s Pascal Winkler. It’s the last great differentiator in the programmatic age.

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