The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at this year’s event.
Brands don’t have to take programmatic in-house. They can rely on media agencies to handle the buying but it still pays to have your head around programmatic says Beth Reilly, Head of Global Media and Consumer Engagement, Motorola Mobility.
As the world continues to adopt more automated and technology-assisted processes across all industries, we need to make sure we don’t lose sight of the customer and recognise that delivering customer value is the return path to delivering business value.
Rob Brown, head of digital at global education provider Navitas, says businesses that don’t know how to truly utilise marketing automation platforms are playing a dangerous game with their brand.
Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.
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