Marketing & Customer Experience Hub

Mark Abay - Content Director, Ashton Media

Top 10 insights from the 2016 Marketing Technology Symposium

Marketing Tech Symposium opening keynote

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.

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Mark Abay - Content Director, Ashton Media

The purchase funnel is dead

Andy Lark

The marketing funnel is obsolete and marketers who don’t realise this are kidding themselves, Andy Lark told the 2016 Marketing Technology Symposium.

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Jason Loehr – VP, Dir. of Global Media and Insights at Brown-Forman

How marketing technology is helping a 150-year-old brand to tell its story

Jack Daniels Marketing Technology

Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.

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Andrew Reid

Data partnerships: Filling the MarTech pipes

Data

Data partnerships are the future of MarTech but what do businesses need to do in order to form the right partnerships? TEG’s Andrew Reid explains.

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Richard Burns – General Manager Customer Experience and Technology at Aussie

The customer experience balancing act

CX balancing act

Customer experience is the result of a delicate balancing act of technology, people and culture says
Richard Burns, General Manager Customer Experience and Technology at Aussie.

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David Fisher – Head of Digital at Sky Media

How MarTech fits into the broadcasting mix

MarTech in the broadcast mix

MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.

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Haley Doel - Senior Marketing Specialist, Traction Digital

How to have meaningful conversations with online customers

customer journey mapping

As an online business, customer experience can be your worst nightmare or your greatest opportunity.

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Craig James – Associate Director, Customer Experience and Insights at Optus

Where are Australian businesses at with NPS?

NPS

Working with NPS is an ongoing mission, even for businesses that have an established program, says Craig James, Associate Director, Customer Experience and Insights at Optus.

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May Petry - Vice President, Marketing, Digital, Hewlett-Packard Enterprise

MarTech: Don’t get distracted by shiny objects

MarTech

The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.

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Haley Doel - Senior Marketing Specialist, Traction Digital

Shopping in the digital age: Creating a seamless experience

Phone in store

Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.

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