Marketing & Customer Experience Hub

Paul Meischke - Head of Customer Experience, KFC

Delivering an ‘Always original’ customer experience

KFC

KFC’s customer experience is as original as the 11 different herbs and spices the Colonel selected for the brand’s signature recipe.

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Brooke Hemphill

Millennials V Gen X: Bridging the agency generation divide

Millennials

With Baby Boomers on the fast track to retirement and Gen X a smaller subset of the population than the generations before and after them, Gen X and millennials will soon be required to work together as equals.

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Brooke Hemphill

The shifting competitive set

Management consultancies

Agencies are facing competition from every direction as the competitive set shifts but are they about to be put out of business by management consultancies and professional services firms?

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Brooke Hemphill

How do we achieve diversity in adland?

Diversity - an agency issue

We know there’s a problem with diversity in adland – one that extends beyond gender equality. So what can we do to effect change?

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Brooke Hemphill

The on-going evolution of the agency business model

Agency business model

Is the business model of today’s agencies broken, cracked or simply going through the next phase in a constant evolution?

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Brooke Hemphill

Today’s agencies go under the microscope at the Agency Leaders Symposium

Agencies under the microscope

We give you a preview of the inspiring and well thought-out program for the 2016 Agency Leaders Symposium.

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Mark Abay - Content Director, Ashton Media

Full stack technology the winner of the first GroupM Digital debate

GroupM Digital Debate

The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.

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Mark Abay - Content Director, Ashton Media

Pernod Ricard Winemakers take a big seat at the programmatic table

Pernod Ricard Winemakers

An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.

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Dirk Ullrich – Consultant

How to find the perfect tech partner

Partners

It pays to do your due diligence and ask lots of questions, even the seemingly silly ones when shopping for tech solutions says consultant Dirk Ullrich.

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Mark Abay - Content Director, Ashton Media

What the heck is MarTech?

MarTech

Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?

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Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.


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Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.


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