Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.
KFC’s customer experience is as original as the 11 different herbs and spices the Colonel selected for the brand’s signature recipe.
With Baby Boomers on the fast track to retirement and Gen X a smaller subset of the population than the generations before and after them, Gen X and millennials will soon be required to work together as equals.
Agencies are facing competition from every direction as the competitive set shifts but are they about to be put out of business by management consultancies and professional services firms?
Is the business model of today’s agencies broken, cracked or simply going through the next phase in a constant evolution?