From choosing CX KPIs to defining them and understanding how your contact centre fits into the equation, we take a look at the top five takeaways from this year’s symposium.
Forget about silver bullets. At the heart of a successful CX program is a laser-like people focus, says Jason Bradshaw, Director Customer Experience at Volkswagen Group Australia.
If 2015 wasn’t the year of programmatic, 2016 certainly will be. In anticipation of the 2016 Programmatic Summit, we spoke to some of the biggest names in the space to pinpoint the trends to watch out for.
Ahead of next month’s Data Strategy Symposium, Kuba Tymula, CEO of Harris Partners, looks at the progress being made with data and digital transformation Down Under.
Moving the digital natives into in-house marketing teams comes with its challenges. Here’s how to turn them into opportunities.