MarTech

Mark Abay - Content Director, Ashton Media

The intersection of data and marketing

Electricity

A marketing analytics platform has dramatically changed the way Energy Australia wrangles its data says Kier Draven.

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Mark Abay - Content Director, Ashton Media

Driving member acquisition through MarTech

Andrew Savage

Marketing technology has revolutionised the sales approach of this health and lifestyle club chain with surprising results.

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Mark Abay - Content Director, Ashton Media

Automation in the hands of a learner driver will destroy your brand

Marketing Tech Symposium Rob Brown

Rob Brown, head of digital at global education provider Navitas, says businesses that don’t know how to truly utilise marketing automation platforms are playing a dangerous game with their brand.

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Mark Abay - Content Director, Ashton Media

Top 10 insights from the 2016 Marketing Technology Symposium

Marketing Tech Symposium opening keynote

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.

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Mark Abay - Content Director, Ashton Media

The purchase funnel is dead

Andy Lark

The marketing funnel is obsolete and marketers who don’t realise this are kidding themselves, Andy Lark told the 2016 Marketing Technology Symposium.

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