The Guardian, CNN International, Financial Times, Reuters and The Economist—a group of select business brands with a massive global audience—have recently joined forces to create the Pangaea Alliance on the Rubicon Project advertising automation cloud.
What is the rationale for such an alliance? What are the rules of engagement for each media owner? What is the role of media owner first-party data, common creative types and orders (or private) transactions?
In a fireside chat, hear first-hand about this global cooperative.