Adam Story
Adam has been leading the flybuys loyalty program since 2014. The flybuys program is one of the largest retail loyalty programs in Australia, with more than 65% of Australian households active in the program and leading-edge digital customer engagement.
flybuys has been using programmatic advertising to deliver relevant offers to Coles customers. This has enabled Coles to significantly improve the effectiveness of marketing investment while providing measurable outcomes that can further enhance the program.
Prior to his current role, Adam was General Manager for Finance for Coles Supermarkets and Coles Strategy. Prior to joining Coles in 2010, Adam held a number of senior finance and strategy roles across the retail and financial services sectors.
About Gavin Stewart - Marketing Director, Ashton Media
Gavin Stewart is the Marketing Director and co-founder of Ashton Media, leaders in the creation, production and marketing of highly targeted, invitation-only, executive conferences. Gavin is an expert B2B marketer with over 13 years experience delivering event audiences. Specialties include: audience development, marketing strategy, email marketing, DM, SEO, SEM, analytics, social media, creative and sales.