Jo Gaines

Jo Gaines is at the forefront of the marketing technology evolution, having established the Australian and New Zealand division of American data management company Krux Digital Inc. Krux is a next-generation data management platform that unifies people data from multiple screens and sources, analyses it to identify individual preferences and expectations, and activates the data across every channel in right and real time. With a background in media sales management, Jo has grown the business from a start-up on a dining table to a Surry Hills-based business with 17 local customers and a record of regularly beating large software competitors. As country manager Jo says Krux helps brands, agencies and publishers increase revenue through smarter content, commerce and marketing experiences. It delivers on-demand data insights that help businesses sustain a virtuous cycle of valuable customer experiences.

I am a great listener – I believe that in a busy world like ours where we are always ‘on,’ the world needs more listeners. It’s the only way to connect, learn and evolve as human beings.