Kimberlee Wells

Kimberlee is CEO for Whybin\TBWA Group Melbourne.

She joined the agency in 2011 initially to establish the agencies CRM offering with a focus on engagement planning. This role was quickly expanded into overseeing the agencies total digital offering as well as championing the Group’s future vision. Having classically trained as a direct marketer, her strategic approach to digital lies at finding the intersection of insight, data and technology. She is fastidious about isolating touchpoints on a consumer journey and bridging the gap between microactions and large integrated bursts. In a career than has spanned almost two decades, Kimberlee has developed and executed campaigns across most major categories and brands including NAB, ANZ, AustralianSuper, Bupa, Medibank Private, Tourism Australia, Optus, Qantas Frequent Flyer, Australia Post, Nissan and Mercedes Benz.

Kimberlee previously held GM/MD roles with BBDO Proximity, Mark and M&C Saatchi