Libby Minogue

I joined the REA Group in December 2015 as the Executive General Manager for Media and Marketing. I am responsible for setting the long term strategic direction, product design and delivery as well as ensuring the profitability of the media business. I’m also responsible for consumer marketing, driving brand and content strategy.

I am a media advertising specialist with more than 20 years experience in media and entertainment sectors within Australia and the United States. Prior to joining the REA Group, I was National Director of Integration and Content Partnerships at the MCN, the Multi Channel Network. MCN is a joint venture between Foxtel and FOX SPORTS and is responsible for the advertising interests of 68 television channel brands, 122 websites, 33 m-sites/optimised mobile sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment.

At MCN, I was responsible for the overall strategy, management and implementation of the integrated media sales across multiple screens, brands and platforms, leading a team of 50 integration specialists. The Multiply Integration team are tasked to deliver market leading advertising solutions for our channels, our agencies and our clients.

In this role, I worked closely with the teams as Foxtel Networks, Discovery, the BBC, Sky News, NBCU, Turner, Telstra, Viacom and Fox International Channels and drove the commercial launch of over 25 new channels and digital publishers during that my time there.

Prior to joining MCN, I worked with Fox Cable Sports Networks in the US.

I also sit on the board of Tennis Australia and the IAB