Xueting Zheng

Xueting is the senior marketing and communications specialist for China at the International Office of UNSW Sydney. She has more than 14 years experience in marketing Australian higher education service to China. Xueting is specialised in cross cultural visual story telling, native social media and advertising, content marketing strategy, search engine optimisation, bilingual website and newsletter, printed publications and in country events.

Xueting and her team set up and maintain two popular Chinese social media accounts for UNSW: Wechat and Weibo. Within two and half years, both accounts have become the most followed Australian university official Chinese social media accounts.

The major recruitment events Xueting organised and marketed to China generated more than 1500 quality leads per event to the university, greater than any events that the university agents generated.

The publication that Xueting is the managing editor of won the most creative university publication award from IDP Australia.

Xueting has been invited to give speech to the university students and industry professionals on Chinese digital marketing. She was the guest speaker for Master degree program “Social Media and Networking” at Bussiness School of UNSW. She was also one of the panel speakers in the “Chief Marketing Officer Summit Sydney 2016” on how are brands using digital technologies to improve the customers experience.