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Using digital marketing to attract Chinese inbound consumers

In 2015, China was Australia’s second largest inbound market for visitor arrivals and the largest market for total expenditure and visitor nights. This panel will discuss:

  • The buyer journey of the inbound Chinese consumers
  • Streamlining conversion paths
  • Effectively managing consumer demand
  • Trends and growth sectors


Lisa Ronson, CMO, Tourism Australia
Robert Ravens, Managing Director, Bridestowe Lavender Estate
Moderator: Dandan Cheng, COO, Sinorbis


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