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Agenda

Monday 5 September

17.00 – 18.45
Monday

Delegate Registration

20.00 – 21.00
Monday

Welcome Drinks

Tuesday 6 September

08.00
Tuesday

Breakfast & Opening Comments

08.50 – 09.20
Tuesday

Godfather of advertising effectiveness

09.30  – 10.00
Tuesday

AppNexus

GroupM ANZ

BuzzFeed

Google

ThinkTV

Southern Cross Austereo

10.40 – 11.00
Tuesday

Coffee Break & Networking

11.40 – 12.40
Tuesday

Round Table Discussion Groups
  1. The battle with procurement and strategies to win:
    What strategies can you take to win when dealing with procurement departments? Share your approaches and hear from others facing similar challenges.
  2. Should agencies be more transparent? And if so, how?
    Following the ANA transparency report, brands are being advised to hire chief media officers to keep agencies in check. But what can we do on our end to ensure we are being seen as transparent?
  3. Remuneration: How can we get paid for the work we do?
    Join your agency peers for a discussion around fair pay for fair work.
  4. Who owns content? Creative or media agencies?
    Do media agencies have what it takes to be driving content projects or should they stick to what they know best?
  5. Diversity:
    Another week, another headline highlighting the diversity divide in adland. Are we getting any closer to bridging the diversity gap and if not, what more could we be doing?
  6. Agency credibility:
    How far up the funnel can agencies play and how do we use the available data to attest to the value of our industry and reposition our role as creative problem solvers beyond communications?

12.40 – 13.20
Tuesday

Lunch

13.30 – 14.00
Tuesday

GoGet
Dresden

14.15 – 17.00
Tuesday

18.45 – 19.00
Tuesday

Free Time – Relax & Recharge

18.45 – 19.10
Tuesday

Pre-Dinner Drinks Reception

19.15 – 19.40
Tuesday

Dinner

19.40 – 20.00
Tuesday

Publicis Worldwide

Keynote Interview

20.05 – 21.45
Tuesday

Dinner

Wednesday 7 September

07.00
Wednesday

Villa Check-Out

08.00
Wednesday

Breakfast & Opening

08.45 – 09.15
Wednesday

MediaMath

09.25 – 10.00
Wednesday

O’Keefe Reinhard & Paul (US)

10.10 – 10.40
Wednesday

Google

10.50 – 11.10
Wednesday

Coffee Break

11.10 – 11.50
Wednesday

Clemenger BBDO

MediaCom

M&C Saatchi

Tumblr

Whybin\TBWA

CareerTrackers and CareerSeekers

Breakout:
Tech success

Maxus

Carat

GroupM

UM

Dentsu Aegis Network

Clemenger BBDO

Whybin\TBWA Group

Speed

Accenture

13.00
Wednesday

Closing Comments & Lunch

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