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Artisan & Algorithm: Combining The Art And Science of Storytelling To Create Effective Brand Stories

How far can engaging content be driven by data? Or is the gut feeling of the creative individual still best when it comes to creating effective, emotive campaigns.

The BBC brings this topic to life through lessons learnt from within one of the world’s most respected content creators. We show how technology has become a close ally to our journalists and creatives in helping them create effective campaigns which deliver, and share our perspective on where the intersection best lies.

Alistair McEwan, SVP Commercial Development Asia & ANZ, BBC Worldwide

Jamie Chambers, Regional Sales Director, BBC Worldwide



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