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Math Matters: Machine Intelligence to Drive Programmatic Success

In a complex marketing environment, it is necessary to understand what the right customer signals are and how valuable they are. However, as data generation continues to explode, even the savviest marketer may struggle to make sense of it all. For that reason, understanding the use of maths in media & audience science becomes more crucial as agency leaders make increasingly difficult decisions on sophisticated programmatic marketing technologies.

Rahul Vasudev, Managing Director, APAC, MediaMath

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