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How to succeed by breaking the rules: Bruce Jeffreys

You may know him as the co-founder of GoGet and more recently eyewear company Dresden but Bruce Jeffreys once worked agency side. Join Jeffreys as he shares the “wacky beliefs” that have seen him leave adland behind to disrupt not one but two different industries. He’ll talk about running GoGet with a minimal marketing spend and how his new venture Dresden is forgoing job titles while operating with a marketing budget of zero.

Bruce Jeffreys, co-founder car sharing service GoGet & eyewear business Dresden

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