The competition for your client’s advertising dollar has never been more fierce. In one corner there is traditional media with its independently audited metrics, time-proven results and well-established offerings. In the other, the tech players: truly digital-first, boasting never before seen access to data with innovation built into the very DNA of their businesses. Each has its place in the marketing mix but which deserves a bigger piece of the advertising pie? Hear the latest argument from both sides in this must-see session.