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Successfully bridging the generational divide

While the upper ranks of agency management largely identify as Gen X, the up-and-coming industry talent is a new breed altogether. So how do you bridge the gap? Hear from a panel of agency millennials as they talk what motivates them – perks or pay, whether they’re likely to stay in any job for more than two years, if they’re secretly eyeing a role at Facebook and the broader implications of a generational divide within agencies. This next generation of leaders will discuss whether they see the industry as having a trust issue and how the agency landscape will look when they are in charge.

Rachel McEwen, Account Executive, Clemenger BBDO
Andrew Da Silva, Director, MediaCom
Alistair Stephenson, Strategist, M&C Saatchi
Tom Walter, Brand Strategist, Tumblr
Annabelle Rogers, Planning Director, Whybin\TBWA

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