Management consultancies are moving aggressively into the marketing media space with Accenture acquiring branding agency Karmarama (London) and Deloitte acquiring Ad agency Heat (San Francisco) to name a couple. Here on our home turf, Accenture has acquired The Monkeys and PwC is building a CMO Advisory practice to guide and help clients solve their most critical brand issues. We will hear why PwC is bolstering its offering in the marketing practice and how it sees the marketing eco-system transforming. What can we learn from consultancies to assist agencies in adjusting to a more simplified integrated agency model?
Russel Howcroft, Chief Creative Officer, PwC