The Communications Council commissioned Deloitte Access economics to examine the value of advertising to the Australian economy and how advertising can be used by Australian businesses and government to achieve strategic investments.
Deloitte’s presentation will provide a preview to the results of the study before they are fully rolled out across the country.
Key insights include the economic value of advertising to the economy; the economic impact by industry sector; the benefits of advertising; the number of jobs that are dependent upon advertising and how advertising can be critical to business success and help government achieve a range of social objectives.
The presentation with be introduced by Tony Hale, CEO of The Communications Council and presented by John O’Mahony, Partner Deloitte Access Economics and David Redhill, CMO Deloitte Australia. The presentation will include an opportunity for a Q&A.