Ashton Media » Home

Mid-life Transformation – Seizing Adland’s Lifetime Opportunity

International Keynote

After 30 years in the advertising business from the golden days of TV commercials and 15% commissions, to reconstructing McCann to Worldgroup and IPG from a bank to a client centred collaborator, best-selling author and industry veteran Kevin Allen declares the biggest opportunity for the agency community in 50 years…is now! The desperate needs of marketers in the demand economy are going unmet and now is the time to seize the opportunity. During this inspiring and informative keynote Kevin will discuss the 21st century brand and the shift from the supply to the demand economy. He will also focus on the ‘hidden agenda’ of the client community and why clients aren’t getting the help they need. Most importantly, he’ll walk you through how agencies can capitalise on this huge opportunity.

Kevin Allen, Chairman & CEO, rekap (US)

See full agenda for session time

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Company
Email *
 

Hi *|FNAME|*, some recommended articles for you


*|RECOMMENDATIONS|*

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.


See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016