Organisations have always been focused on their customers. However customers no longer behave in the same ways they used to. The explosion of digital channels has dramatically changed how brands Reach, Engage and Delight their communities. Customer Experience is the new battleground as brands strive to differentiate themselves from their competitors, create loyalty and ultimately increase profits.Customers now dictate which channels they engage through, so it’s paramount that organisations respond swiftly and appropriately.
Utilising customer analytics and cross-channel marketing to speak with one voice (whether online, in store or via a contact centre) whilst delivering an exceptional customer experience is at the top of the corporate agenda for forward-thinking organisations.
Organisations must do all they can to stay ahead of the game, so following on from the success of our Customer 360 Symposium we’ve created the Customer 360 Forum; a unique learning and networking opportunity for Australia’s most influential Customer Experience and Marketing executives.
The forum takes place at the beautiful Museum of Contemporary Art in Sydney on 14 October; applications for delegate places are now open and interested sponsors can contact Tim Stuart-Harris on +61 2 8228 6902.