Ashton Media » Home

Roundtable: Personalising the Customer Experience Using Data

“Personalisation of the Customer Experience – A Great Opportunity, But…”
The concept of 3R – right message, to the right customer, at the right time – has been discussed by marketers globally for years. The customers are moving across a spectrum of attitudes between “I love being recognised individually as a person” to “I protect my privacy and I hate when corporations abuse it”, while marketers and product people try to weight the benefits of personalisation (lower cost of acquisition, loyalty, share of wallet) with the necessary technology investments, and impact on brand. Join this roundtable conversation and discuss how customer experience personalisation expectations have been changing from the customer and brand side.

Moderator: Kuba Tymula, CEO and Managing Director, Harris Partners

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Email *

Hi *|FNAME|*, some recommended articles for you


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.

See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016