Ashton Media » Home

The Age Of The Customer

Empowered customers are disrupting every industry — changing the nature of the competitive landscape for the next two decades in what Forrester calls “The Age of the Customer”. With customer experience emerging as the new battleground in the fight for the customer, successful organizations have already begun transforming how they think, how they act and how they deliver cross-channel experiences to better serve and retain ever changing customers. Product development and functional differentiation have ceded their roles as the primary growth engines for companies across nearly all industries, forcing organizations to transform their customer experience in order to thrive in this new digital age. Forrester sees that, in order to win in this age of the customer, companies must embrace four mutually reinforcing market imperatives in order to make this shift to a customer-obsessed company.

Ryan Hart, Forrester Principal Analyst – Customer Experience (APAC)

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Company
Email *
 

Hi *|FNAME|*, some recommended articles for you


*|RECOMMENDATIONS|*

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.


See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016