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Achieving a Customer Centric Culture in your Organisation

91% of companies claim to be customer-focused, yet only 10% of customers agree. 82% of leaders say they believe culture is a competitive advantage, yet less than 1 in 3 say they understand their organisational culture. What is a Customer Centric Culture? Why is it important? What drives a Customer Centric Culture? What can you do to build a Customer Centric Culture? What’s the cost of not building a Customer Centric Culture?