As customers’ needs change, businesses must adjust. That can be expensive—and risky. A growing number of businesses are learning how to anticipate their customers’ needs so that they can deliver better experiences and reduce costs at the same time. In this session, experience/service design expert and former IBM eVisionary, Mike Wittenstein, will showcase the tech and techniques leaders need in order to keep their operational edge and differentiate their brands. Using Apple and other brands, Mike will highlight cool tools like video analytics, eye tracking, and mid-experience feedback while keeping the focus on today and what’s practical.
Mike Wittenstein, Managing Principal, Storyminers (US)