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Customer Journey Mapping Workshop

Customer journey maps visualise your customers’ experiences as they do business with you — and they’ve quickly become one of the most strategic tools in the customer experience toolbox. Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, this interactive workshop will help you develop the skills and know-how you need to effectively employ journey mapping within your organisation. You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and get hands-on practice mapping your own customer journey.

In this workshop, we’ll explore:

  • Why journey mapping is an essential methodology for today’s organizations to master
  • The four types of journey maps and how you can use them to achieve specific business outcomes
  • How to foster empathy, pinpoint customer pain, and build bridges across internal silos with your journey mapping efforts
  • How journey maps can help you identify, prioritize, and communicate customer experience improvement initiatives
  • How you can extend your journey maps into journey blueprints to identify and solve the root causes of your customers’ biggest issues


Kerry Bodine
, Author, Speaker, Coach, Kerry Bodine & Co.

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