Ashton Media » Home

Delighting Our Customer’s Customer

Delighting customers is ultimately what customer experience is about. Most organisations understand what their customers want from them, as well as what their customers expect when they engage with them. However, the piece that is often missing in the client experience strategy is translating the ‘what’ into the practical ‘how’.

This session will uncover the ‘how’ through our unique approach of focusing on our customer’s customer. We believe that if we can identify, delight and retain our customer’s customer then our customers will be delighted as well. Using real case studies from top Australian and international brands, we will showcase the full spectrum of client experience from initial engagement, through personalised profiling, single view and CRM management, and ongoing advocacy.

Roland Irwin, Director – Digital, Oakton

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Company
Email *
 

Hi *|FNAME|*, some recommended articles for you


*|RECOMMENDATIONS|*

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.


See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016