Ashton Media » Home

Moving from Just Measuring Customer Experience to Actually Improving It!

A successful CX program needs to not only measure customer experience but continually improve it. In this session we will share solutions and best practices to address some of the key challenges of traditional VoC and CX programs including:

  • Avoiding the potential bias of low survey response rates
  • Eliminating over surveying practices that annoy customers
  • Collecting and unifying customer feedback across multiple channels
  • Leveraging rich unstructured customer feedback sources as voice and text
  • Translating customer insight into action, impact and ROI


D. Daniel Ziv, Vice President – Customer Analytics APAC and Global Product Strategy, Verint

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Email *

Hi *|FNAME|*, some recommended articles for you


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.

See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016