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The story of Australia’s largest liquor promo: Amplifying user experience with promotions on demand

As businesses strive to develop a more customer centric model it can be challenging to bring together all the elements of promotions to effectively deliver a streamlined experience.

Get the inside story of how liquor giant, Lion owned the occasion with Australia’s largest liquor promotion, with a total prize pool value of $25mil to be won. Discover how a carefully planned digital strategy, borrowed interest to cluster promotions and the development of an online promotions portal, allowed Lion to amplify promotions across customers and consumers.

Lion’s Digital Manager, Samantha Carmichael will highlight the campaign mechanics and demonstrate how XXXX BBQ’s Galore promotion came to own the Australian Summer.

Don’t miss this exclusive opportunity for live Q&A with Lion and the digital team behind this innovative promotion.

Adam Quirk, CEO, Traction Digital
Samantha Carmichael
, Digital Manager, Lion

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