Ashton Media » Home

The CMO Dilemma: For Love Or Money

The modern chief marketing officer is caught between the money demands of delivering revenue to shareholders and generating brand love to create ideal customer relationships. Although the fundamentals of marketing have not changed, the roles, processes, and technology are rapidly evolving. Modern marketers have a lot more tools at their disposal and the challenge is defining which tools work for your business and putting them to better use.

Christian Hyland, Senior Manager, Strategic Consulting, Oracle Marketing Cloud

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Company
Email *
 

Hi *|FNAME|*, some recommended articles for you


*|RECOMMENDATIONS|*

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.


See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016