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The CMO Dilemma: For Love Or Money

The modern chief marketing officer is caught between the money demands of delivering revenue to shareholders and generating brand love to create ideal customer relationships. Although the fundamentals of marketing have not changed, the roles, processes, and technology are rapidly evolving. Modern marketers have a lot more tools at their disposal and the challenge is defining which tools work for your business and putting them to better use.

Christian Hyland, Senior Manager, Strategic Consulting, Oracle Marketing Cloud

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