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Why Customer Centricity Doesn’t Start With Your Customers

The ability of marketers to impact the customer experience is ultimately limited by the system in which those experiences are created. Sean believes marketers need to re-think their scope to address these limitations. The good news is that marketers are well equipped to harness their capability, experience and resources to inspire, lead and transform organisations to become more creative, innovative and agile. But first, courage and a change of mindset is required. Are you up for it?

Sean Hall, Head of Brand and People Experience, LiveHire

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